The Daily Mail has an estimated 2 million print readers - 6 million readers if you count Internet viewers. Like the Sun, it seems to think its job is to help rich men to tell you what to think.
And now it's even telling you to vote against your principles - even urging you to vote UKIP in two constituencies - as a stratagem to do down your most-hated enemy:
Iain Dale is mooting a "grand coalition" between Labour and Conservative, which if it happens will be the most cynical political outrage I can remember.
Electoral reform, that's all.
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