Broad Oak: your emotional support animal

Tuesday, December 16, 2014

The real leviathan

source

This is a graph of global consumer spending produced in 2012 by ATKearney. As you see, the figure for 2010 was $28 trillion which is projected to rise to $40 trillion by 2020.

I’ve no idea if these figures are realistic or not, but what impresses me about them is the gargantuan size of global consumer spending. Not so long ago, the danger of rampant consumerism was a significant topic among the chattering classes. Now it seems to have died down a little, or maybe it has been replaced by other worries.

Yet a moment of reflection is all we require to see what a monster consumerism is. How is anyone supposed to resist or control it? Perhaps we don’t need to resist or control it, which if true is just as well because it looks far too big to my eyes. The hunter gatherer is now merely a gatherer and destined to remain so until something gives.

The yen for a consumer lifestyle is at least partly responsible for sucking women out the home, sweeping kids off the open fields and onto the TV couch, filling their bedrooms with unused toys, jamming our roads with cars, pouring wine down our gullets, sucking us into restaurants, fast food outlets, cruise ships, airliners, holiday destinations, clothes we don’t need and every time-destroying wheeze we can be suckered into buying.

Well it’s better than war of course, but what about that leviathan, that multi-trillion dollar consumption monster? Are we ever likely to oppose its apparently insatiable demands. Maybe there is a clue in that word insatiable. Perhaps we are becoming satiated.

Nope.

All the ghastly tawdriness of Christmas has trundled round again and my cynical old eyes see no sign of any change - just the opposite if anything. Strewth it's horrible - at least Tesco was today.

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