Let's think about people to whom $25 would make - is making - a difference. Rory Sutherland's column in The Spectator this week is about Kiva, a project that lends small sums to individuals and groups around the world, mostly to set up or develop little businesses.
They repay from their increased production, you get to re-lend to more people. Really, it's a way that the poor but proud can help each other, using your finance to grease the wheels.
Having read Sutherland, I've just joined, and I really feel good about it. Why don't you?