I have received another charity mailing, this time from the World Children's Fund. There's so many that I feel guilt at not being able to give to all. And aren't they well-presented these days?
But there's something about the name of this one - similar to other charities somehow. So I google it. Page after page on Google, each leading you directly to their site.
But now for blogpower! I look to see what my fellow bloggers say. Here's one, and it's most interesting. I say no more, since I have no money to fight in court.
I shall now add Elmer to my links, and the US charity evaluation site, Charity Navigator.
Another case where bloggers have proved to be useful, I would say.