In the Sunday Express today, Alain de Botton explains why he's opened a School of Life shop-cum-philosopher's-studio-cum-therapy-room in Marchmont Street, London:
"Before I went to university, I imagined it as an extraordinary place where you'd get a chance to escape from commercial pressures and examine the great questions of life in beautiful surroundings with fascinating people, and so become a better, wiser, more interesting person."
So did I, and mostly what I learned was how naïf I'd been.
Good luck with the new venture.