Focus groups and voter disaffection

In Stroud today, we passed a Labour Party election poster for David Drew:

"Local, Trustworthy, Hardworking."

(on the website: "local, honest and public-spirited.")

This may well be true of Mr Drew. But it also has the scent of focus groups and marketing, and sadly it reveals that they know the strong public impressions about MPs (not all, but of all main parties) that they have to address, namely:

• Parachuted in by Head Office as a reward for being loyal party bunnies
• Shifty, weaselly, expense-claiming, domicile-flipping double-talkers
• Lazy b*st*rds who attend Parliament for some small proportion of the average 150 days a year it's been open since 2010, delegate much of their constituency duties to local staff and focus on writing books, acquiring directorships and planning how to cash in their influence and notoriety post-public service

There's a lot of repair work to be done.


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