Jesse repeats the theory that the gold price is being held down at a time when we would expect it to soar. Presumably the stratagems will fail at some point. (Update: he's now tipping a spike, maybe doubling the current price.)
But as I said to clients long ago, whatever you treat as an investment will behave like one. We did it to houses, and see the result now; so investing in gold in the hope that you'll be able to sell on the spike, is a risky strategy. Buying in at a reasonable price, hoping simply to preserve your wealth; that's a different story.
As I said quite a while ago, if you try to draw a line to get a notion of an "average" gold price, adjusted for inflation, where would you draw it? The current price, if you look at the graph above, would already seem to be above the median, presumably factoring-in concerns about the economy and currencies. My best guess, the last time, was about $650/ounce. Now there may be some opportunity for fast-handed speculators, but at the present price level I'm not that tempted, because I'm no Marc Faber.
iTulip quotes the FT to show that the rich are piling-in to physical gold, a Faber recommendation, presumably to preserve wealth - the analysis is that governments will enter into competitive currency depreciation.
Nice to have so much wealth left after buying all you need.