Broad Oak: your emotional support animal

Thursday, December 01, 2016

The Nudge Unit



Nick Chater is co-founder of the research consultancy Decision Technology; and is on the advisory board of what was the Cabinet Office's Behavioural Insight Team (BIT), popularly known as the 'Nudge Unit'.

Whatever one thinks of the Nudge Unit, he is an interesting guy.

2 comments:

Sackerson said...

It worked for plastic carrier bags. But I'm waiting for the Wink Unit.

A K Haart said...

Sackers - I hope we never see a Wink Unit and endless comments about a government of winkers.