At the university where I work, we have a few good science programs, and a well-respected engineering college.
In the past few years, we have seen significant increases in enrollment. I attribute that to:
a) the fact that there are fewer good jobs out there
b) while the typical 18-year-old is lazy and ignorant, they are not stupid. Consequently, they are flocking to the analytical fields (where the jobs are), including mathematics and science education.
However, our student services people are convinced that it is because of the advertisements, 'student appreciation days', and the like, not the teaching that we do.
Accordingly, they recently brought in management experts to help us in recruitment and retention efforts.
And where did these experts come from, to help out academia? The Disney corporation!
I must really work for a Mickey Mouse operation.