In the late 1970s, I read a book by Stafford Beer called "Designing Freedom". Unlike other management theory texts I've seen, it used cartoons and humour, though it also occasionally used language seemingly designed to cut out the layman - one gets the impression that business professors can be a sort of Glass Bead Game hermetic elite.
And I've just been trying to watch a lecture by him, recorded on video in 1974 and released on the internet by UMIST's archive (here). Maybe it's my computer, but the material is streaming in stits and farts; nevertheless, it's very interesting indeed.
Beer was invited to Chile to set up a system for the Allende government, to help manage the economy of a strangely-shaped and very diverse country. The project was never completed, since Allende was overthrown within a couple of years, but the ideas outlined in this video and the book I've mentioned were very far ahead of their time and probably somewhat ahead of ours, too.
At a time when computers were much less powerful than today, he was advocating their use to gather and crucially, filter, information in a way that allows decision-makers to make timely, well-informed (but crucially again, not over-informed) interventions. In the Chilean experiment, a system of telex machines across the country fed real-time data to a central (the only) computer, which then fed back decision-making alerts at every level from factory to government ministry.
Two things stand out for me:
1. You don't need all the information: you need to know of any significant change. (I have heard that toads only see likely prey if it moves, not when it is sitting still.)
2. You need relevant data fast, otherwise there is a danger that, owing to information time-lag, you will make exactly the wrong move. Beer said that this was a principal cause of the stop-go British economy. In today's context, maybe that's why the economy and the stockmarkets gyrate so wildly even now.
Beer emphatically denies that his system was intended to centralise power into a dictatorship, though in "Designing Freedom" he certainly sees its potential for tyranny. Instead, the model is a set of feedback systems akin to those that living creatures need to survive and to adapt to a changing environment.
Another point I've always remembered - and I think I must have seen it in another of his books, for I can't find it here - it that both resources and decision-making must be devolved, for maximum effectiveness. You give Department X a budget and a set of objectives, and let that department work out how best to use the resources to fulfil its brief. This is a lesson that the current micro-managing British regime has apparently never understood.
He was a real visionary - look at the contrasting pair of cartoons from the book, and remember that it was published 33 years ago. And buy it, as I have just done.
(By the way, my comments are not unduly influenced by the fact that he gave up most of his material possessions and moved to western Wales, devoting himself to art and poetry.)
5 comments:
I'm not sure you can design something that is meant to be spontaneous.
Also computer programs tend to be as flawed as the people who create them -- look at microsoft.
Hi Rob, and thanks for your visit:
Beer maintained that we are deluded if we think we are completely free when we live in a complex and interdependent society. Once we accept that, it's then a question of how to increase freedom while maintaining some kind of order. His "Russian doll" scheme of hierarchical, intercommunicating subsystems allows a degree of autonomy at every level, without compromising the efficiency and survival of the "organism" as a whole. The "Viable System Model" is summarised in Wikipedia here:
http://en.wikipedia.org/wiki/Viable_System_Model
Beer emphatically denies that his system was intended to centralise power into a dictatorship, though in "Designing Freedom" he certainly sees its potential for tyranny.
Wonder if Beer ever heard of Badgers.
If your reference is to Badgers Brewery, then I agree that both have a good head.
Prescient, indeed, those cartoons.
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