Thursday, December 01, 2016

The Nudge Unit



Nick Chater is co-founder of the research consultancy Decision Technology; and is on the advisory board of what was the Cabinet Office's Behavioural Insight Team (BIT), popularly known as the 'Nudge Unit'.

Whatever one thinks of the Nudge Unit, he is an interesting guy.

2 comments:

  1. Sackerson1 December 2016 at 20:19

    It worked for plastic carrier bags. But I'm waiting for the Wink Unit.

    ReplyDelete
  2. A K Haart2 December 2016 at 10:03

    Sackers - I hope we never see a Wink Unit and endless comments about a government of winkers.

    ReplyDelete

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