|The text reads: "What's an Elamite urn?" - "Thirty karsha silver* a year."|
*(Regarded as a good wedge, in those days.)
The magazine throve because it was light reading - the monthly issue could be borne by a single yoke of oxen.
Ultimately it became a victim of its own success when the increased weight of advertising significantly diverted logistical resources during the Elamite siege of Ur, leading to the fall of the city, the abduction of King Ibbi-Sin and, of course, the slaughter or enslavement of its subscribers.